Proven Business Strategy

Southwest believes in a sustainable future where there will be a balance in our business model between Shareholders, Employees, Customers, and other Stakeholders. In order to protect our world for future generations and uphold our commitments, we will remain focused on sustaining our unmatched financial position in the industry, efficiency that conserves natural resources, fostering a creative and innovative workforce, and giving back to the communities in which we work and live.

Robust Route Network
Total domestic market share of 22 percent ¹
Most daily departures in the world ²
Serve 49 of the top 50 U.S. metro areas ^1,3
Market leader in 23 of the top 50 U.S. metro areas ^1,3
Significant growth opportunities, including near-international

Compelling Brand Appeal
Best People in the airline industry
Outstanding Customer Service and Hospitality
Low fares with flexible policies
Industry-leading frequent flyer program

Superior Financial Position
47 consecutive years of profitability through 2019
Competitive cost advantage
Strong balance sheet
Disciplined capital deployment strategy
Commitment to return value to Shareholders

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The timing of these postings are made at the discretion of Southwest Airlines. Readers should not assume that the information contained on this site has been updated or otherwise contains current information. Southwest Airlines does not review past postings to determine whether they remain accurate, and information contained in such postings may have been superseded.

This website contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are based on, and include statements about, the Company’s beliefs, intentions, expectations, and strategies for the future. Specific forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and include, without limitation, words such as "plans," "believes," "expects," "anticipates," "may," "could," "intends," "goal," "will," "should," and similar expressions and variations thereof. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. Therefore, actual results may differ materially from what is expressed in or indicated by the Company’s forward-looking statements. Factors that could cause these differences include, but are not limited to, the factors described under the heading "Risk Factors" in the Company's most recent Annual Report on Form 10-K and in other filings, and as described in the press releases and other materials contained on this website. The Company assumes no obligation to update any forward-looking statements as a result of new information, future events, or developments, except as required by federal securities laws.